Last Updated: September 10, 2025

This Privacy Notice applies to Legends Hospitality Parent Holdings LLC, and its affiliates and subsidiaries (“Legends Global,” “we,” “us,” or “our”) websites, mobile applications, and other offline or online and mobile services that link to or post this Privacy Notice (collectively, the “Services”) and explains how we collect, use, and disclose information through the Services.

We may offer some Services in connection with our partners and/or another third party or parties via a website or mobile application. When you have provided personal data on a website or mobile application that is provided with a third party, then that personal data will generally be made available to both us and such third party. We encourage you to consult the partner’s privacy policy to ensure that you understand how it intends to use your personal data and how you may exercise control over it.  

What Does the Legends Global Privacy Notice Cover?

This Privacy Notice describes how we collect and use your personal data when you interact with our Services, correspond with Legends Global, interact with us as a representative of our partners or vendors online or offline (including at a venue), follow us or otherwise interact with us on social media platforms, or otherwise interact with Legends Global.

Legends Global is subject to multiple regional and local specific laws, some of which require us to provide extra information about how we use personal data. If this affects you, you can find this extra detail in the Region-Specific Disclosures section. 

It also describes your privacy and data protection rights, including where applicable the right to object to some of Legends Global’s processing activities. More information about your rights and how to exercise them is in the Your Privacy Choices section below.

This Privacy Notice does not address Legends Global privacy practices relating to Legends Global job applicants, employees, and other employment-related individuals. It also does not address our use of data that is not subject to applicable data protection laws (such as anonymized data). This Privacy Notice is not a contract and does not create legal rights or obligations not otherwise provided by law. 

Legends Role in Processing Personal Data

Data protection laws sometimes differentiate between “controllers” and “processors” of personal data. A “controller” determines the purposes and means (the why and how) of processing personal data. A “processor,” sometimes referred to as a “service provider,” processes personal data on behalf of a controller and is subject to the controller’s instructions and direction.

This Privacy Notice describes Legends Global’s privacy practices where we act as a controller in respect of our processing of your personal data in connection with a variety of purposes and to support our Services. 

Personal Data We Collect

Personal Data You Provide to Legends Global

We collect and process personal data about you that you provide directly to us when you interact with us our partners, or our Services.

The categories of personal data we collect depend on how you interact with the Services. For example, you may provide us with your personal data directly when you communicate with us (such as by email or phone), report a problem or request support with a website, facilitate the relationship between us and the partner or vendor you represent, participate in partner or vendor events or surveys, or otherwise engage with the Services. 

This includes:  

Personal Data We Receive from Third Parties

Sometimes, we receive information about you from third parties. In particular:

• Partners and Vendors: If you interact with us or our services in your capacity as a representative of one of our partners or vendors, we may obtain personal data about you from the partner or vendor you represent. For example, we may obtain your contact information from the partner or vendor you represent to allow us to communicate with you about your organization’s relationship with us, or we may receive your contact information from another partner or vendor as a part of a referral. (Identifiers, Professional Information, Other Personal Data)
• Social Media Sites: If you interact with us on social media, such as if you “follow” us, “tag” us or participate in an online event, community or forum that we operate on the relevant social media platform, we may access information about you and your profile on that social media platform that you choose to share in accordance with your settings. (Identifiers, Internet/Network Information, Other Personal Data)
• Advertisers, Influencers, and Publishers: We advertise on our Services and through third-party services. Advertisers, influencers, and publishers may share personal data with us regarding our advertising efforts. For example, we may obtain information about whether an advertisement on a third party’s services led to your interaction with a Legends Global website. (Identifiers, Internet/Network Information)
• Service Providers: Our service providers that perform services on our behalf, such as analytics and surveys, collect personal data and often share some or all this information with us. For example, we receive personal data you may submit in response to requests for feedback to our survey providers. (All categories otherwise listed in this notice)
• Law Enforcement Authorities and Security Providers: We may receive information required to ensure the safety and security of our venues and visitors to our venues from law enforcement and third-party security providers. (Criminal Offence Information)
• Other Sources: We may also collect personal data about you from other sources, including publicly available sources, third-party data providers, brand partnerships, or through transactions such as mergers and acquisitions. (All categories otherwise listed in this notice)

Personal Data We Receive or Generate Automatically

We also collect the following personal data automatically when you interact with the Services: 

We may use the above information to operate the Services, to enhance and personalize your user experience, to monitor and improve the Services, to offer communications features, and to enhance the effectiveness of our products, services, offers, communications, and customer service.  

We may also use this information to (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Services; (b) provide custom, personalized content and information, including targeted content and advertising; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and other patterns on the Services; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our products and services.

We typically collect this information through the use of a variety of our own and our third-party partners’ (including  Google, Snapchat, LinkedIn, Crimtan, Sojern and their partners) and promoters’ automatic data collection technologies, including (i) cookies or small data files that are stored on an individual’s computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies and logging technologies. 

For additional details about the cookies, pixels and other technologies we use on the Services and to adjust your preferences about those cookies, please click the “Cookie Preferences” link in the footer of the Services.

Information we collect automatically about you may be combined with other personal data we collect directly from you or receive from other sources. We may share a common account identifier (such as a hashed email address or user ID) with third-party advertising partners to help link the personal data we, and our third-party partners, collect about the same person and target advertising to that individual on a third-party website or platform. 

We also generate or collect information about you ourselves without your input. We may generate inferences or predictions about you and your interests and preferences based on the other personal data we collect and the interactions we have with you. 

How Legends Global Uses Your Personal Data

Legends Global Disclosure of Personal Data

Legends Global may disclose or otherwise make available personal data in the following ways: 

• To Affiliates: We may share personal data with other entities in our corporate group. These are companies owned or controlled by Legends Global, companies that own or control us and any subsidiaries they own or control. We do so where required for group-wide reporting and management, to use shared infrastructure and operations, and to receive intragroup services such as support and hosting of data.
• To Partners and Vendors: If you interact with us or our services in your capacity as a representative of one of our partners or vendors, we may disclose your personal data to the partner or vendor you represent. For example, we may provide information to the partner or vendor you represent about your communications with us or your usage of our services in connection with your work for them.
• To Marketing Providers: We coordinate and share personal data, including personal data provided to us by our customers, with our marketing providers to advertise and communicate with you about the Services we make available.
• To Ad Networks and Advertising Partners: We work with third-party ad networks and advertising partners to deliver advertising and personalized content on the Services on other websites and services, and across other devices. These parties may collect information automatically from your browser or device when you visit the Services through cookies and related technologies. This information is used to provide and inform targeted advertising and advertising-related services such as reporting, attribution, analytics, and market research.
• To Service Providers: We engage other third parties to perform certain services on our behalf in connection with the uses of personal data described in the sections above. 
• Other Controllers that Provide Us Services: We may share data with some third-party controllers you engage with through our services or as needed to fulfil a request or transaction or who provide us with services, such as payment processing services, accountants, and legal advisors.
• In Connection with a Business Transaction or Reorganization: We may participate in or be involved with a business transaction or reorganization, such as a merger, acquisition, joint venture, or financing or sale of company assets. We may disclose, transfer, or assign personal data to a third party during the negotiation of, in connection with, or as an asset in such a business transaction or reorganization. Also, in the unlikely event of our bankruptcy, receivership, or insolvency, your personal data may be disclosed, transferred, or assigned to third parties in connection with the proceedings or disposition of our assets.  
• To Facilitate Legal Obligations: We may disclose personal data to third party law enforcement and government agencies:
  • in connection with the establishment, exercise, or defense of legal claims; 
  • to comply with laws or to respond to lawful requests and legal process; 
  • to protect our rights and property and the rights and property of our agents, customers, and others, including to enforce our agreements, policies, and terms of use;
  • to detect, suppress, or prevent fraud; 
  • to reduce credit risk and collect debts owed to us; 
  • to protect the health and safety of us, our customers, or any person; or 
  • as otherwise required by applicable law.

If you access the Services or otherwise interact with us from the European Economic Area, United Kingdom, or Switzerland, additional information about how we share your personal data with any recipients located outside the European Economic Area, United Kingdom or Switzerland is set out in the Additional European Economic Area, United Kingdom, and Switzerland Privacy Disclosures set out below.

Video and Photography at Venues

When you attend an event at a Legends Global operated stadium or venue, we may capture your image, voice and/or likeness, including through the use of CCTV cameras and/or when we film or photograph you at a venue. You should therefore expect to be filmed or photographed by CCTV and/or by cameras when you are in a public location at an event (e.g., as an audience-member in the stadium if you are attending an event, such as a game). In addition to describing how we capture and use your image, voice and/or likeness in this Privacy Notice, we may also display signs at a venue indicating that you may be filmed or photographed. We may use your personal data collected at a venue:

• To produce, exhibit, advertise or otherwise use your image, voice, or likeness in any and all media now or existing in future as part of our commercial, advertising and marketing activities; and
• In the case of images or footage captured on CCTV cameras, to ensure the safety of the venues hosting events and individuals at the venue.

When we do so at venues located in the European Economic Area, United Kingdom, Switzerland or Brazil, the lawful basis we rely on for processing personal data as described above is express consent or that the processing is necessary for our legitimate interests, namely promoting Legends Global and the venues we operate, and to ensure the safety of our venues.

We may disclose your personal data captured at venue with any of the entities set out in this Privacy Notice. Additionally, when you appear in a photograph or film footage at a venue, we may disclose that photograph or film footage to our third-party partners. These partners include our sponsors, licensees, advertisers, and/or broadcasters. We will disclose the photographs or film footage containing your image, voice and/or likeness when it is in our legitimate business interests to do so. However, each of the third-party partners may use your personal data for their independent commercial purposes without reference to us.

Please also note that broadcasters and other third parties that are unconnected to venue may be independently filming or photographing you when you attend events at a venue. Although we only give permission to a small group of entities (such as certain broadcasters) to film or photograph events, these entities are separate data controllers in respect of your personal data, and we are not responsible for how those parties use your personal data and for what purposes.

Your Privacy Choices

Where applicable, you may exercise certain privacy rights by clicking the “Your Privacy Choices” link at the footer of our sites or by clicking here. 

In addition, the following privacy choices are made available to all individuals with whom Legends Global interacts. You may also have additional choices or rights regarding your personal data depending on your location or residency. Please refer to Region-Specific Disclosures  below for information about additional privacy choices that may be available to you. 

Email Communication Preferences 

You can stop receiving promotional email communications from us by clicking on the “unsubscribe” link provided in any of our email communications. Please note that you cannot opt-out of service-related email communications (such as account verification, transaction confirmation, or service update emails). 

Direct Mailing Preferences

You can stop receiving promotional direct mail communications from us by contacting us at privacyoffice@legendsglobal.com. Please note this opt-out does not affect mailings that are controlled by third parties that may feature or mention our services.

Automatic Data Collection Preferences

If you are in the European Economic Area, United Kingdom, Switzerland or Brazil, unless these technologies are strictly necessary to provide the Services, or are otherwise exempt from consent under applicable law, we will only use these technologies to the extent you give us your consent to do so. You can withdraw your consent at any time by clicking on the “Cookie Preferences” text link in the footer of the Services and adjusting your preferences (as described above).

You may also be able to utilize third-party tools and features to further restrict the use of automatic data collection technologies. For example, (i) most browsers allow you to change browser settings to limit automatic data collection technologies on websites, (ii) most email providers allow you to prevent the automatic downloading of images in emails that may contain automatic data collection technologies, and (iii) many devices allow you to change your device settings to limit automatic data collection technologies for device applications. Please note that blocking automatic data collection technologies through third-party tools and features may negatively impact your experience using the Services, as some features and offerings may not work properly or at all. Depending on the third-party tool or feature you use, you may not be able to block all automatic data collection technologies, or you may need to update your preferences on multiple devices or browsers. We do not have any control over these third-party tools and features and are not responsible if they do not function as intended.  

Targeted Advertising Preferences

The data Legends Global and our partners and their third-party partners use for purposes of facilitating targeted advertising, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research, are primarily collected through the use of a variety of automatic data collection technologies, including cookies, web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies and logging technologies. 

You may also be able to further exercise control over the advertisements that you see by leveraging one or more targeted advertising opt-out programs. For example:

• Device-Specific Opt-Out Programs: Certain devices provide individuals the option to turn off targeted advertising for the entire device (such as Apple devices through their App Tracking Transparency framework or Android devices through their opt out of ads personalization feature). Please refer to your device manufacturer’s user guides for additional information about implementing any available device-specific targeted advertising opt-outs. 
• Digital Advertising Alliance: The Digital Advertising Alliance allows individuals to opt out of receiving online interest-based targeted advertisements from companies that participate in their program. Please follow the instructions at https://optout.aboutads.info/?c=2&lang=EN for browser-based advertising and https://www.youradchoices.com/appchoices for app-based advertising to opt out of targeted advertising carried out by third parties that participate in the Digital Advertising Alliance’s self-regulatory program. 
• European Interactive Digital Advertising Alliance: The European Interactive Digital Advertising Alliance similarly allows individuals to opt out of receiving online interest-based targeted advertisements from companies that participate in their program. Please follow the instructions at https://www.youronlinechoices.eu to opt out of browser-based targeted advertising carried out by third parties that participate in the European Interactive Digital Advertising Alliance’s program.
• Network Advertising Initiative: The Network Advertising Initiative similarly allows individuals to opt out of receiving online interest-based targeted advertisements from companies that participate in their program. Please follow the instructions at https://www.optout.networkadvertising.org/?c=1 to opt out of browser-based targeted advertising carried out by third parties that participate in the Network Advertising Initiative’s self-regulatory program. 
• Platform-Specific Opt-Out Programs: Certain third-party platforms provide individuals the option to turn off targeted advertising for the entire platform (such as certain social media platforms). For example, MediaMath uses its own opt-out system on its site: https://www.mediamath.com/ad-choices-opt-out/. Please refer to your platform provider’s user guides for additional information about implementing any available platform-specific targeted advertising opt-outs. 

Please note that when you opt out of receiving interest-based advertisements through one of these programs, this does not mean you will no longer see advertisements from us or on our Services.  Instead, it means that the online ads you do see from relevant program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, program participants may still use automatic data collection technologies to collect information about their use of the Services, including for analytics and fraud prevention and any other purpose permitted under the applicable advertising industry program.

Precise Geolocation Data for Targeted Advertising

In accordance with local laws, we may disclose your geolocation information, including precise geolocation information, to service providers that perform certain functions or services on our behalf and to third parties so that they may provide you with geographically relevant advertising.

If you wish to stop the further collection of your geolocation information for target advertising, please opt-out using your device settings, as noted below:

Opt-out or Withdraw Consent for Precise Geolocation Data for Targeted Advertising

To opt out of the tracking of your device geolocation and/or precise geolocation data, please visit your device settings. Turning off access to geolocation and precise geolocation data may disable or interfere with certain functionality or services.

For Android users, please see the following link for instructions on how to opt-out of or withdraw consent to geolocation data collection from your settings https://support.google.com/accounts/answer/6179507?hl=en.

For iOS users, please see the following link for instructions on how to opt-out of or withdraw consent to geolocation data collection from your settings https://support.apple.com/en-us/HT207092

Modifying or Deleting Your Personal Data

If you have any questions about reviewing, modifying, or deleting your personal data, please click here. We may not be able to modify or delete your personal data in all circumstances. 

Partner-Specific Preferences

Certain of Legend Global’s third-party providers and partners offer additional ways that you may exercise control over your personal data, or automatically impose limitations on the way we can use personal data in connection with the services they provide: 

• Device-Specific / Platform-Specific Preferences: The device and/or platform you use to interact with the Services (such as your mobile device or social media provider), may provide you additional choices with regard to the data you choose to share with us. For example, many mobile devices allow you to change your device permissions to prevent products and services from accessing certain types of information from your device, and many social media platforms allow you to change your platform permissions to prevent products and services from accessing certain types of information connected with your profile. Please refer to your device or platform provider’s user guides for additional information about implementing any available platform-specific targeted advertising opt-outs. 
• Google Analytics: Google Analytics allows us to understand better how visitors interact with the Services.  For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s website here: https://www.optout.networkadvertising.org/?c=1. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Add-On here: https://tools.google.com/dlpage/gaoptout/.  We may also utilize certain forms of display advertising and other advanced features through Google Analytics. These features enable the Services to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services.  You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://myadcenter.google.com/?ref=help-center. 

Children’s Personal Data

We do not knowingly collect personal information from children as defined by law but we may collect personal data relating children under the age of 16, usually where these are provided to us by the relevant parent or guardian. For instance, we may receive the names and details of attendees or participants in learning or other events at venues. It will typically be appropriate for a parent or guardian to exercise the rights of such children under this Privacy Notice, although such children are entitled to exercise their own rights where they can demonstrate that they have legal capacity. Where required, we will ask parents and guardians to provide evidence of their relationship to a child. 

However, the Services are not directed to, and we do not intend to, or knowingly, collect or solicit personal data directly from children under the age of 16. If an individual is under the age of 16, they should not use our Services or otherwise provide us with any personal data. If a child under the age of 16 has provided personal data to us in connection with these sites or services, we encourage the child’s parent or guardian to contact us to request that we remove the personal data from our systems. If we learn that any personal data we collect has been provided by a child under the age of 16 on such sites or services, we will promptly delete that personal data.

Retention of Personal Data

Legends Global collects, stores, and uses your personal data as long as you or the relevant partner or vendor remain a customer and in compliance with our legal obligations to retain certain types of data, such as for tax purposes and legitimate business interests. We review our retention periods for personal data on a regular basis.  We will retain your information for as long as reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, any legal requirements to retain your personal information in light of compliance obligations , any relevant litigation or regulatory investigations and to enable Legends Global to defend or bring potential legal claims, the sensitivity of the relevant information and the duration of your use of the Services.

To determine the appropriate duration of the retention of personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of personal data, and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting, and other applicable obligations.

Therefore, we retain personal data for as long as you continue to use the Services for the purposes explained in the section above. When you discontinue the use of the Services, we will retain your personal data for as long as necessary to comply with our legal obligations, to resolve disputes, and defend claims, as well as for any additional internal business purposes. We will retain any other personal data supplied during the duration of your or the relevant partner’s or vendor’s contract with us in relation to the Services until the statutory limitation periods have expired, when this is necessary for the establishment, exercise or defense of legal claims.  

Once retention of the personal data is no longer reasonably necessary for the purposes outlined above, we will either delete or anonymize the personal data or, if that is not possible (for example, because personal data has been stored in backup archives), we will securely store the personal data and isolate it from further active processing until deletion or deidentification is possible. 

Automated Decision-Making and Profiling

We do not conduct automated processing of personal data for the purposes of evaluating, analyzing, or predicting an individual’s personal aspects in furtherance of decisions that produce legal or similarly significant effects. As a result, we do not provide a right to exercise control over such forms of automated decision-making and profiling. We do, however carry out some automated decision making that falls short of producing such effects, particularly in connection with the use of any chatbot software and/carrying out analysis for the creation of new products and services.

Third-Party Websites and Services

The Services, newsletters, email updates, and other communications from us may, from time to time, include links to third-party websites, plug-ins, applications and other services. Except where we post, link to or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to any personal data practices of third parties. To learn about the personal data practices of third parties, please visit their respective Privacy Notices.

International Transfers

As a global company operating worldwide, we may need to transfer your personal data to various countries. This may occur, for example, when our affiliates and subsidiaries or its service providers are located in other countries that may have different data protection laws than your country of residence.

Where necessary for the purposes described in this Privacy Notice, Legends Global may transfer your personal data outside of your country of residence, including to jurisdictions that may not provide the same level of protection of that existing in your country. You expressly acknowledge and agree to such international transfers. In such cases, Legend Global will implement the necessary safeguards to ensure that your personal data is transferred in compliance with applicable international data transfer requirements.

Updates to this Privacy Notice

We may update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the date at the beginning of this Privacy Notice. If we make material changes to this Privacy Notice, we will notify individuals by email to their registered email address, by prominent posting on the Services, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided.

Contact Us

If you have any questions or requests in connection with this Privacy Notice or other privacy-related matters, please send an email to privacyoffice@legendsglobal.com. or contact us at: 

Legends Global

61 Broadway 

Suite 2400

New York, NY 10006